Join us! For an inspirational, innovative and high-end tech festival. A digital playground with key speakers from all around the world. Who will inspire you with new tech innovations, great talks and impressive concepts. A day where you can learn, network and party together with us, the Handpicked family. 👌 🌮

Claim your tickets!

before they run out

Fully booked


They can speak all day long!

Opening keynote

Igor Beuker (Described by audiences as "Burning Man meets TED.")

Igor is an award-winning marketing strategist for global brands like Nike, Amazon, L’Oréal and Unilever, new breed trendwatcher for several Fortune 500s, serial entrepreneur with multiple exits on his belt, and start-up investor. At conferences and on Twitter, Igor is frequently a trending topic as ‘Math Man in a world of Mad Men’. Audiences love his authentic, bold, charismatic and witty personality.

Mainstage: 13:30

Chairman of the day

Nathan de Groot (De Speld - chairman of the day)

Nathan is a keen contributor to the leading Dutch news satire website De Speld. He also coaches TEDx-speakers to have more impact and organises PowerPoint Karaoke workshops from Shanghai to Breda. He is a seasoned host and moderator of interactive events. Challenging both audience and speakers, Nathan will be the chairman of the main stage programme.


IoT & Watson

Ronald Teijken (IBM)

The Internet of Things (IoT) is moving from hype to practical solutions. By building an ecosystem around their clients, IBM is working to combine (sensor)data with external datasources to be able to enrich data for accurate predictions. Ronald will show examples that appeal to your imagination and let you think about how together we can create groundbreaking solutions with IoT.

Mainstage: 15:30

Future of mobility at BMW

Bert Tevel (BMW)

Driven by the passion for the interaction between people and cars, these are great times. In the past 3 years, more has changed than in the last 30 years. Since 2003, Bert is the one who trains the sellers of the Dutch BMW dealers in all new developments in the new BMW products. Bert will take you on a journey in the future of the car, which at BMW will continue to offer you the pleasure of individual mobility.

Mainstage: 16:15

Future of search

Thanassis Thomopoulos (Google)

In previous lives, he has navigated the start-up environment, global FMCG companies as well as B2B large corporations, where he has held diverse C-level positions on the IT side as well as the marketing side across different countries. Thanassis will take you to the future of search at Google and marketing in the age of assistance.

Mainstage: 17:40

Leading the movement for self-organization at to a tipping point

Harm Jans (

In 2015 Harm approached the board with proposal to adopt Holacracy, a model and way of working for self-organizing teams. To successfully adopt Holacracy, organizations are advised to decide top-down to go all-in. had 1.300 employees at the time. Would your board agree?

The Cavallone: 14:45

Conversion is in the brain

Martin van Kranenburg (

Martin is a conversion specialist and loves to help others to turn visitors into customers. He has over 20 years of experience with optimizing websites. Discover the power of the subconscious and understand the psychology of persuasion. Learn how to recognize and to apply the six most important persuasion techniques as defined by Robert Cialdini. And learn how you can use the B=MAT of BJ Fogg as a succes formula for conversion. Martin will show you that small design changes can result in big improvements on your business results.

The Cavallone: 16:15

XR: A Powerful New Medium To Share Your Brand Message

Nick Kraakman (Purple Pill)

Virtual- and augmented reality are hot topics, but is this just a hype or is there more to it? Based on 4 years of experience, Nick, co-founder of Purple Pill, shares how brands can use these new mediums to gain serious exposure.

The Dome: 16:15

Sustainability by animation

Jelle van Dun (Animate the World)

Take a look in the head of an amazing animation artist. Jelle's studio creates award winning animations and will speak about the art and impact of animation. He will tell you about his current project in where a 1000 people are actually getting a real tattoo, who together form a short animated film with a powerful and lasting message about sustainability.

The Pink Church: 17:00

Deep speech & Common voice

Michael Henretty (Mozilla)

He has worked most of his life as a front-end engineer and designed and built mobile games. Now he is working for Mozilla on Common Voice, a project to crowdsource a large database of voices to be used in open-source speech technology. Michael will talk about how we learned to trust the Internet and how that relates to our evolving understanding of voice assistants.

The Cavallone: 17:00

Successes and challenges of Tikkie and the future of mobile payments

Guido Berben (Tikkie)

As het build the sales and business development team from the start of Tikkie, Guido will talk about the successes and challenges of Tikkie within ABN AMRO and how Tikkie responds to the changing landscape of technology, regulations and customer wishes. How will the future of mobile payments look like in E-commerce and POS transactions?

The Pink Church: 14:45

Cyber security & AVG/GDPR

Frans van Meel (Van Oers)

Information security has become an important theme through strict legislation and regulations and recent cyber incidents. Cyber incidents are now in the news every day. The European privacy regulation (AVG / GDPR) requires organizations to have a sufficient system of measures to protect privacy-sensitive information. Frans van Meel (MBI) is Senior Manager IT & Cyber Security at Van Oers. He has specialized in cloud security and cybersecurity as a business administration and technical ICT specialist after his period at KPN, AXIANS and Check Point Software. In his last role he worked as a Principal Security Consultant at Fox-IT. Frans gives an up-to-date and pragmatic insight into the preparation and avoidable pitfalls.

The Dome: 17:00

Marketingtechnology as the motor of sports

Peter Sprenger (Techonomy)

Peter Sprenger is CEO of SportsCloud and Techonomy, has a close affinity with sport and is chairman of the Nevobo. He has been involved in various sports organizations in the field of media & marketing in the past. He guides companies when it comes to the transition to the digital world and the adaptation of the business strategy to changing circumstances and markets. In the past he worked at Rabobank NL, Ricoh and Infostrada Sports Group. He is the author of several books including "The iPad Economy". As a lecturer he is associated with the Digital Leadership and Strategic Leadership programs of the University of Groningen. At the IBO Business School he teaches Marketing in the MBA program.

The Dome: 14:45

An Impossibly Small Object - how film, photography and virtual reality merge

David Verbeek (

The Dutch director David Verbeek, nominated twice for “Un Certain Regard” at Cannes Film Festival and Winner of the Tiger Award at the International Film Festival Rotterdam, seeks the boundaries of our reality and the virtual reality. Virtual reality plays a major role in films such as “RU There” and “Full Contact”, but in “An Impossibly Small object” he brings together film, photography and another reality in a physical exhibition. Verbeek is a sophisticated director. He lived for a long time in China and Taiwan and has just returned to the Netherlands. He challenges companies to stretch boundaries through challenging and thought-provoking content.

The Dome: 15:30

Digital acceleration: Fail fast, learn faster

Jesse van Doren (Brize)

Social media, technology and innovation expert Jesse van Doren helps companies grow through growth hacking since his 11th. He was elected by Sprout as one of the most promising entrepreneurs under the age of 25 in the Netherlands. With his Growth Hacking agency Brize, he advises companies how they can experience rapid growth by implementing smart marketing processes. Jesse is aware of the latest developments in themes such as Internet of Things, Growth Hacking and technology. Jesse is a promising entrepreneur with an infinite passion for his work. He does not keep his enthusiasm for himself and because of his strong communication he connects young and old.

The Pink Church: 15:30


To make sure everybody is on time!

Make sure you arrive at the festival playground between 12.30 and 13.00 and calculate some extra travel time for the transfer from the parking to the playground so you don’t miss the opening keynote by Igor! You can drive from the parking to the playground in a BMW i3 yourself, thanks to our amazing electrifying partner BMW Renova 🚗.

Main stage
Igor Beuker Opening Keynote 13:30 - 14:20
Ronald Teijken IBM 15:30 - 16:00
Bert Tevel BMW 16:15 - 16:45
Thanassis Thomopoulos Google 17:40 - 18:15
🍔 🍹 DJ ✰ Ronny Hammond™ 18:15 - 19:30
The Pink Church
Guido Berben Tikkie 14:45 - 15:15
Jesse van Doren Brize 15:30 - 16:00
Jelle van Dun Animate The World 17:00 - 17:30
Brazzmatazz 19:30 - 20:30
DJ ✰ Ronny Hammond™ 20:30 - 21:00
Rilan & the Bombardiers 21:00 - 22:00
DJ ✰ Ronny Hammond™ 22:00 - 23:00
The Dome
Peter Sprenger Techonomy 14:45 - 15:15
David Verbeek 15:30 - 16:00
Nick Kraakman Purple Pill 16:15 - 16:45
Frans van Meel Van Oers 17:00 - 17:30
The Cavallone
Harm Jans 14:45 - 15:15
Martin van Kranenburg Online beinvloeden 16:15 - 16:45
Michael Henretty Mozilla 17:00 - 17:30
Playground 1
The future of Search: Voice and A.I. based Image recognition 14:25 - 14:45
AI and natural language detection create a great copywriter for 14:50 - 15:10
How smart behavioral based merchandising boosts e-commerce conversion rates 15:15 - 15:35
What is machine learning and what can we make computers learn? 15:40 - 16:00
Best practices from Amazon, Netflix and Youtube prove the potential of product recommendations 16:05 - 16:25
Chatbots are the new automated conversation. How can a chatbot help you? 16:30 - 16:50
The personalized store. Improving shopper experience and conversion rates in real-time 16:55- 17:15
How IBM is using crypto anchers in their blockchain 17:20- 17:40
Playground 2
Lead generation by marketing automation 14:25 - 14:45
How design thinking can drive speed in innovation 14:50 - 15:10
Sports marketing ❤️ Technology: 11 inspiring cases from all over the world 15:15 - 15:35
How design thinking can drive speed in innovation 15:40 - 16:00
What are the innovations on Adwords and how can they drive your business 16:05 - 16:25
How IBM is using crypto anchers in their blockchain 16:30 - 16:50
How design thinking can drive speed in innovation 16:55- 17:15
How speed drives more conversion 17:20- 17:40
Playground 3
What is machine learning and what can we make computers learn? 14:25 - 14:45
Sports marketing ❤️ Technology: 11 inspiring cases from all over the world 14:50 - 15:10
Drive sales on your E-commerce platform with conversational interfaces 15:15 - 15:35
Lead generation by marketing automation 15:40 - 16:00
Align 270 stores on 1 E-commerce platform (Hubo and Multimate case) 16:05 - 16:25
Drive sales on your E-commerce platform with conversational interfaces 16:30 - 16:50
Sports marketing ❤️ Technology: 11 inspiring cases from all over the world 16:55- 17:15
What are progressive web apps and how can they deliver succes? 17:20- 17:40
VR Playground
LEAP VR Experience 14:25 - 17:40


Be there!

Our own private festival island. Great location, inspirational areas and awesome food. Don’t miss out! When it's hot, bring your swim suit 👙

Strand Maaslanden
Hamsestraat, 6629 Appeltern
Handpicked Festival Location


We call them our friends!


Did we trigger your thoughts? Or do you want to be a sponsor? We love to talk. Contact us!